Data is the centrifugal force in our modern economy. There is a rapid increase in computerization, big data analytics, and automation processes. Various organizations rely on multiple forms of assessments such as surveys, polls, talent assessment, etc to collect data driving their evolving customer, competition, supply chain, and macro dynamics needs.

EQ8 Network is one such platform that helps companies to consensually purchase data right from the data provider without involving any intermediaries through its de-centralized data marketplace.

The model primarily serves and incentivizes Market Research and Advertising industry.


We are living in a data-driven world where most of the data come from unreliable and unverified sources, making it difficult for organizations and agencies to assess this data in market research. In this digitally occupied era, it is a herculean task to mine out authentic data. There are plenty of data sources but are far from authenticity. Blockchain technology has totally transformed the way we see data security and transactions. It offers a shared immutable ledger that facilitates the process of tracking transactions. Here, because members share a single view of the truth, one can see all details of…


Internet: A place of revelation or deception?

“The internet was built without an identity layer.”

— Kim Cameron, Microsoft Chief Identity Architect

The straightforward statement made by Kim Cameron in May 2005 holds the bitter truth of the Internet if one understands it.

In simpler words, what Kim meant was that there is no way of knowing who and what you’re connecting to on the Internet. You can only know the address of the machine you’re connecting to, but nothing about the person or organization sitting in front of the machine and communicating with you.

For example, if you’re chatting with someone on Facebook, you’d never know…


Gain Profits from Data

We all know giant corporations make a fortune selling your data.

The information collected from your presence and activity on a public platform gets used to target specific ads to your device, profiting the business and the platform.

But what about you?

EQ8 Network as a De-centralised Data Marketplace

EQ8 Network is a de-centralized data marketplace that connects data requesters to data provider

A place where instead of buying products or services you could consensually buy and sell information.

EQ8 Network is a reliable source of data that is mutually beneficial to all the parties involved in the transactions.

As many businesses seek to grow or improve…


Non-fungible Tokens were the hot cake earlier this year because of their constant news and being way ahead of time. We heard about some large-scale transactions this year as Jack Dorsey sold his first tweet as an NFT worth $2.9 million. Also, Mike Winkelmann known as Beeple sold his art as an NFT worth $69 million. NFT is becoming popular due to its unique ownership system, rewards, highly secured data, and transactions. The transactions here are direct, which means no third party can sneak into your business. Also, every NFTs are digitally unique thus can’t be replicated. It is highly…


Big data came like a rising sun which uplifted and illuminated almost every big or small industry with it. The revolution became such an integral part of organizations like it was always there. Progressive organizations extract data from social media, browsers, surveys, and questionnaires to bring innovation, solve business challenges with their consumers’ perspectives, and generate revenue. However, like everything, Big data has its own limitations due to which companies have to face the consequences:

  1. The authenticity of data: A wide range of demographics makes it challenging to extract data that is valuable for your company. For example, even if…


Sometimes I think more than the music, I listen to ads on Spotify.’ — Every frustrated Spotify Listener. If ‘ad’ were a person, it would be the most hated being on the internet, and I can probably bet my entire worth on this statement. Well, I wonder who will bet against me because we all unanimously hate ads to the very core.

According to Hubspot research, 91% of respondents agree that ads are more intrusive today than two to three years ago. Nevertheless, they are everywhere — TV, social media, websites, or applications. …


Have you ever noticed that Netflix sends you suggestions of movies and shows with such an accuracy that you end up binge-watching them in the coming weekend? Well, the recommendation system is so accurate that it influences 80% of the content streamed on Netflix. Now just imagine how Netflix sends personalized suggestions to a swarming number of over 100 million subscribers.

OR

Have you ever noticed that as soon as you search for sports shoes on google, you see pop-ups of various shoe brands on your Instagram, Facebook, and other social media platforms? …


Problems faced by content creators

Creating content is not a cakewalk. With no sense of the outer world and many sleepless nights of brainstorming, content creators come up with original and creative ideas to work on and create one small piece of art. Clearly, a lot of effort goes into creating that one article, one blog, or one painting that we see for a moment, praise and move on, but unfortunately, our praising words don’t feed the creators.

However, content creators never complain about the hard work, on contrary they enjoy it. What troubles them is that they don’t get the credit where it’s due.


The age-old mantra to excel in your business is to treat your ‘customers like a king.’ In order to serve your customers and stay relevant in the market, it’s crucial to understand customer behaviour and their needs.

Market research companies play an important role in understanding the psychology of the people to further use this data in making effective decisions for the company. Surveys and polls are some of the primary ways to extract data from the people but market research companies face two major challenges in the process of authenticating and securing the data.

For instance, if any company…

EQ8_NETWORK

EQ8 Network is a decentralized data marketplace that rewards users for their attention, intellectual property and consensual data sharing.

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