How can companies transform their market research techniques through EQ8 Network?

Big data came like a rising sun which uplifted and illuminated almost every big or small industry with it. The revolution became such an integral part of organizations like it was always there. Progressive organizations extract data from social media, browsers, surveys, and questionnaires to bring innovation, solve business challenges with their consumers’ perspectives, and generate revenue. However, like everything, Big data has its own limitations due to which companies have to face the consequences:

  1. The authenticity of data: A wide range of demographics makes it challenging to extract data that is valuable for your company. For example, even if your company plans to launch a women-based product, your survey will come across as both male and female. It will hamper your decisions because the preferences of men and women may vary drastically. But, unfortunately, there’s no way to know that people filled in the correct data. So how would you know who was filling your survey sitting behind the screen?

How EQ8 Network helps you reach beyond these limitations:

  1. Better Panel Quality: It is nearly impossible to select the targeted audience to retrieve the data from them. However, EQ8 Network solves this problem uniquely through its verification process. Every panel member is KYC verified, which eliminates fraud panellists and bots. Panellists have to go through some levels of real-time profile completion designed to understand their behaviour and preferences; to encourage active participation, they are given incentives through Blockchain Reputation Score. As a result, a large number of people get motivated to fill the research data.

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EQ8 is a DeSoc that utilizes Account Bound Tokens aka SBTs to enable uncollateralized lending and other TradFi instruments. https://linktr.ee/eq8.etwork

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EQ8_NETWORK

EQ8 is a DeSoc that utilizes Account Bound Tokens aka SBTs to enable uncollateralized lending and other TradFi instruments. https://linktr.ee/eq8.etwork