Power of ads now in your hands

  1. Ads are irrelevant: Most people find ads annoying because they are not able to associate with the ad content and such ads do not benefit them in any way. Therefore, watching such ads is merely a waste of time.
  2. Viewers can’t give feedback: Some brand advertisements fail to connect with the consumers and take their feedback. Such ads are imposing as consumers can’t relate to them. For instance, after receiving a lot of backlashes, Hindustan Unilever Limited changed ‘Fair and Lovely’ to ‘Glow and Lovely’. Similarly, there are many brands with problematic ads, but due to the lack of a feedback system, no action is taken against them, building a huge gap between the consumers and the company.
  1. Watch ads of your interest: On completion, you become eligible to watch ads as per your interest.
  2. Pay attention while watching: Now, at this step, you need to be attentive as it requires you to watch the ad with complete focus and eyes wide open without any cheating.
  3. Answer ad-related questions: At this stage, you will be asked some simple ad-related questions to check what you gained from the ad. 5.Get paid for your attention Finally, the most awaited part! Based on your performance, you will be get paid for your attention. Voila!

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