Data Monetization Model

Launching a Market Research campaign on EQ8 Network

  1. Surveys — One of the most common and relied upon techniques of data collection done by companies is in the form of surveys. The purpose is to gather large volumes of quantitative data easily. Further, to encourage participation, EQ8 Network provides handsome incentives in the form of EQ8 tokens to all users who take part in these surveys.
  2. Polls — A poll is a way of knowing people’s choices and understanding what works for them. Polls can help you to measure the success of any event or initiative and are carried out at various stages. The interval at which polls are conducted depends on what kind of data needs to be extracted from the respondents. Online polls help in market research by providing data on customers’ preferences and thereby can help create a strategy. If an organization knows better what a customer wants, then the chances of their success increases. Polls can also help predict demand and help businesses better prepare themselves for the future. On EQ8 Network companies can decide the criteria of audience they want to reward, e.g., everyone who participates or only the people who end up in the majority section in the results. Similar to surveys, a user is rewarded when they recreate or participate in a poll on EQ8 Network.
  3. Quizzes — Quizzes, written or verbal, tend to test a person’s knowledge in a brief yet informal way. The Internet is full of entertainment quizzes which question a person’s pop culture knowledge or political awareness but the actual aim of a quiz is the required testing for educational settings, workplace advancement. Results are graded which are often shared with the respondents. Anyone can start a quiz on EQ8 Network by defining how the rewards are to be calculated and distributed, who is eligible to participate and other terms and conditions pertaining to the quiz like penalties and time limits.
  4. Reviews — A review is an evaluation of a publication, service, or company such as a movie (a movie review), video game (video game review), musical composition (music review of a composition or recording), book (book review); a piece of hardware like a car, home appliance, or computer; or software, such as business software, sales software; or an event or performance, such as a live music concert, play, musical theatre show, dance show or art exhibition. Reviews are extensively used in every industry for market research but rarely provide us with any reward whereas most of them are fake, or sold only for the benefit of organizations. Each review is rewarded on EQ8 Network, the more attention a particular review gets multiplies the reward for the reviewer.
  5. Digital advertisements — Due to the presence of unverified anonymous viewers on the internet, most advertisements fail to target the right buyer personas. Digital advertisements are now viewed not only as a waste of time but have also raised certain eyebrows regarding privacy violations by advertisers and agencies. The lack of incentive for the viewer to engage with the advertisement or the organization has decreased the value-effect of the advertiser. While EQ8 Network is giving users an opportunity to gain incentives from digital ads. According to this program, users will receive tokens/ loyalty points for watching advertisements and solving ad-based quizzes thus increasing the possibility of accurately targeted ads.

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EQ8_NETWORK

EQ8_NETWORK

EQ8 is a DeSoc that utilizes Account Bound Tokens aka SBTs to enable uncollateralized lending and other TradFi instruments. https://linktr.ee/eq8.etwork